A quick overview of Sonic Direct


Sonic Direct is a top ranked online electrical outlet and part of the Sonic Megastore Limited. They are the largest independent electrical retail outlet in the UK and their website offers the very best in domestic electrical appliances and consumer technology. Massive savings of up to 40% off typical high street prices are available online and they deliver throughout the UK. For customer sales queries and technical support, Sonic Direct operate a dedicated call centre which is available to deal with customers from 9am to 8pm Monday to Friday, 9.30am to 6pm on Saturday, and 11am till 5pm on Sunday.

Sonic Direct are now a Google Certified Shop thanks to their consistently high standards of customer service, they have also achieved the Gold Seal of Approval from eKomi, an independent company that provides customer feedback ratings from real customers. For complete peace of mind, Sonic Direct are also members of RETRA (Radio, Electrical & Television Retailers Association), the largest trade association and regulatory body for electrical retailers in the UK.

The reason for the low online prices advertised by Sonic Direct, is that they are members of CIH Ltd, the largest electrical buying group in Europe, so they have collective buying power in excess of £500m and can therefore offer attractive pricing to rival any retail giant! They are also part of a network of Euronics Agents, a co-operative of independent electrical specialists.

Sonic Direct customers have access to their Buy Now Pay Later facility (subject to status) which means they can get the goods they want today and not worry about paying anything for up 12 months. If customers choose to pay in full by the end of the interest fee period, there is no interest charged, if full payment is not made at that time, the agreement will automatically revert to a standard interest bearing finance option with payments spread over 48 months. The Buy Now Pay Later flexible credit option can be arranged within a few minutes over the phone. All that is required is your name, address and bank details, then once the application has been approved, the completed forms will be sent out for you to sign and return. Once Sonic Direct receive the paperwork, you will be contacted to arrange delivery or collection of your products.